Five days before the launch of the show, Milan woke up with a modern pyre in the city center. Not only a piece of design but a pyre hosting an AI connecting the physical activation with the burning online word.
The 5 meters tall, 3 meters wide neon installation served as an attention-grabbing device. But the AI served a higher purpose. It enabled people to select and delete online hate from inside the pyre or from a dedicated website.
Comments were picked from the web by our AI and displayed in the pyre or on the platform. When a hateful word was selected, the AI found all comments containing it and reported it to the platform hosting them. In minutes the platform deleted the hate.
The more hate comments were deleted, the more the neon lights were turned off, to show how the fire of hate was expiring too.
